Instagram has been a great social platform for artists and creatives alike to present their work in visual form, but when it comes to videos, perceiving the depth of the content is more difficult. In an effort to improve Instagram video viewership, they recently introduced autoplay videos that play automatically as you scroll through your feed. Unfortunately, this creates a terrible user experience for many users.
Working as an online marketer in the social media space, I've found myself on Instagram more than any other platform. From my personal account to client accounts, I was excited when Instagram introduced "video" back in June 2013 . As someone who is invested in his or her brand's visuals, the early days of Instagram video were great for me and my clients.
how to autoplay video on instagram story
However, today's Instagram is not the same as it was back in 2013. Today, autoplay videos are no longer an option for users to disable . I've taken some time to experiment with what works on my personal account and since this feature has gone live on my clients' accounts, but below are a few pointers that will help you make the most of the autoplay feature. I've also shared a tip that will help you prevent videos from autoplaying on Instagram.
Automatically play videos on your iOS device is easy, just click the slider to enable auto-play or disable it. However, if you are using an Android device, it's not that straightforward.
Open the Instagram app and go to your profile.
Tap the settings icon, which looks like a small gear. In the settings menu that opens, tap "Cell Data Use." Scroll down and find the option to toggle Auto-play videos over Wi-Fi or Cellular.
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Tap on the three lines in the top left corner of the screen
In addition, there are a few things to keep in mind for those that use Instagram Story. No, this doesn't matter if you don't post videos to your story, but I know a lot of artists will create a short video and post it to their story for promotion.
When you upload a video to your Instagram Story, it will autoplay as well, so be mindful of the length of your videos if you're posting them to your story. I've found that videos are less effective on my stories when they are longer than 20 seconds because viewers don't have time to get into the video before it's finished.
Scroll down and tap on "Settings"
There are two ways you can prevent videos from autoplaying on Instagram. The easiest way is by using an iOS device, but there's also a work around for those with an Android device.
To prevent videos from autoplaying on Instagram using an iOS device, just click the slider to enable auto-play or disable it.
Toggle off "Autoplay Videos"
Now, this is where the Android work around comes in. There's an AutoPlay Blocker app available for download through Google Play . Once you download and install the app, you can prevent videos from autoplaying on Instagram by enabling "Video Autoplay Blocking."
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